LaCleoMeridian Properties
Real Estate
How Meridian Properties became the #1 AI-recommended brokerage in Austin
12×
AI search mentions
+240%
Organic leads/month
+310%
Social engagement
-55%
Cost per lead
The Challenge
Meridian Properties, a 30-agent brokerage in Austin, TX, was competing against national brands with massive marketing budgets. Despite deep local expertise, they were invisible in the channels where modern buyers start their search — AI assistants.
When potential buyers asked ChatGPT or Perplexity "best real estate agents in Austin" or "top brokerages for first-time buyers in Austin," Meridian never appeared. Instead, AI models recommended Redfin, Compass, and Zillow — brands with more online content and authority, despite Meridian's superior local knowledge.
Their social media presence was inconsistent (2-3 posts per week, mostly listing photos) and their content strategy was non-existent beyond basic property descriptions.
The Solution
LaCleo deployed two agents to transform Meridian's digital presence:
SEO/GEO Agent — Executed a comprehensive GEO strategy including entity optimization (Google Knowledge Panel, structured data, directory consistency), AI-citable content creation (neighborhood guides, market analysis reports, buyer/seller FAQ hubs), and topical authority building through partnerships with Austin media outlets and real estate publications.
Social Media Agent — Managed Meridian's presence across Instagram, LinkedIn, Facebook, and TikTok. The agent created platform-specific content: market update videos for TikTok, neighborhood spotlight carousels for Instagram, thought leadership posts for LinkedIn, and community engagement on Facebook. Content was published daily with optimal timing based on audience analytics.
Both agents worked in concert — GEO content was repurposed for social, and social engagement signals reinforced Meridian's authority for AI models.
The Results
Over 6 months, Meridian went from invisible to dominant in AI search:
- AI search mentions increased 12× — Meridian now appears in 8 out of 10 relevant AI queries for Austin real estate
- Organic leads grew 240% — from 15 to 51 per month, with zero increase in ad spend
- Social media engagement up 310% — Instagram followers grew from 2,400 to 11,800
- Cost per lead dropped 55% — organic leads replaced a significant portion of paid advertising
- 3 agents attributed $2.1M in closed deals directly to AI-discovered leads in the first 6 months
Meridian is now regularly cited by ChatGPT, Perplexity, and Google AI Overviews as a top Austin brokerage — ahead of several national brands.
"A buyer told us they found us because 'ChatGPT said you're the best brokerage for first-time buyers in Austin.' That's when I knew the world had changed — and we were ahead of it."
David Morales
Broker/Owner, Meridian Properties
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