Interactive playbook
A step-by-step guide to dominating AI search engines — ChatGPT, Perplexity, Google AI Overviews, and Gemini. 33 actionable tasks across 7 chapters.
What is GEO?
GEO is the practice of optimizing your brand and content to appear in AI-generated answers — the new front page of the internet. Unlike traditional SEO, GEO focuses on being cited, quoted, and recommended by AI models.
40%
of Gen Z prefers AI assistants over Google for product research and recommendations.
3×
Brands mentioned in AI responses see 3× higher click-through rates to their websites.
< 5%
of businesses actively optimize for AI engines — the window to lead is now.
The playbook
Work through each chapter at your own pace. Check off tasks as you complete them — your progress is tracked locally.
Before optimizing, understand where you stand. Check how often AI engines mention your brand vs. competitors.
Use our free AI Visibility Checker at /tools/ai-visibility
Let our AI agents execute the entire GEO playbook for you — automatically, continuously, and at scale.